Jamilla P.
Is Sheglam Owned by Shein?
Ah, Sheglam and Shein! These names have been popping up all over my social media lately, haven’t they? So, it’s super easy to mix things up sometimes. So, let me share what I’ve learned through some personal digging and some good ol’ trial and error because I was really curious too. And guess what? Yep, Sheglam is indeed owned by Shein! Wild, right?
Sheglam launched back in 2019 as a cosmetics brand. As you might know, Shein is this massive e-commerce site known for its trendy fashion at unbeatable prices, all aimed at the younger crowd. I remember when I first heard of Sheglam; I thought, “Oh great, another beauty line.” But then I realized they put a big emphasis on social media marketing. Influencers swarming platforms like Instagram, TikTok, and YouTube are basically promoting their products left and right. Like, I stumbled upon a viral makeup tutorial one evening, and next thing you know, I’m up at midnight adding Sheglam products to my cart!
What Makes Sheglam Stand Out
Okay, so this is where it gets interesting. Sheglam truly knows how to reach its audience. Check this out:
- Fun Packaging: The packaging is always super cute and colorful, which totally attracts the eye!
- Affordable Prices: I mean, who can say no to budget-friendly glam? I’ve tried some of their products, and honestly, they don’t skimp on quality.
- Trendy Choices: They keep up with beauty trends so well; it’s like they have a crystal ball for what’s coming next! Like, every time I think I’ve seen the last of a trend, Sheglam surprises me.
I remember one time, I was completely overwhelmed trying to pick a lipstick shade that would pop just right. I nearly gave up. But then I saw a TikTok unboxing of a Sheglam lipstick kit, and bam! I found my go-to shades. Seriously, scrolling by those videos is half the fun!
My Final Thoughts on Their Connection
It’s kind of interesting how Shein, which usually focuses on fashion, could branch out into cosmetics with Sheglam. It totally works! With so many people gravitating towards affordable makeup, it’s just smart business. I’ve made quite a few purchases myself after seeing those influencers rave about how easy their products are to use. And the fact that they are under Shein’s umbrella just emphasizes that direct connection to trend-savvy consumers.
So, next time you’re on your favorite social media platform looking for the latest beauty faves, you know who to blame for those impulse buys!